By Ray Sheehan, Founder — Old City Media Many businesses have begun to realize how low the return on investment is on traditional forms of marketing, such as advertising. These days, one of the best ways to connect with customers is through experiential marketing: creating an … [Read more...]
New Year, New Strategies: Using SMS Campaigns for Year-End Promotions
As the calendar barrels towards the next year, brands enter a pivotal window for capturing year-end holiday sales amid New Year's celebrations. Promotional SMS campaigns provide the precision messaging needed to break through the seasonal noise and drive conversions when timing … [Read more...]
Best 5 Marketing Strategies For Essential Oils Business
Essential oils have numerous applications in cosmetics, aromatherapy, and healthcare, so the sector is thriving and growing in income. Due to increased competition in the sector, you must implement effective essential oil marketing methods to differentiate yourself. Having zeal, … [Read more...]
Effective Online Marketing Techniques To Promote A Local Business
As a local business owner, you understand the significance of establishing a strong digital presence. With the majority of customers turning to the Internet for their shopping needs, online marketing has become an indispensable tool for promoting local businesses. From … [Read more...]
How Can Small Businesses Harness the Power of Experiential Marketing
Owning a small business is frequently filled with questions, especially when it comes to getting your brand known among the phalanx of national and global businesses that fill a similar space. With smaller budgets, a smaller reputation, and a smaller reach, it’s an upward … [Read more...]
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