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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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The Power of Micro-Influencers in Niche Marketing

December 28, 2023 by BPM Team

Cropped shot of an attractive young beauty influencer live streaming from her living room at home

Let's talk about niche marketing – where regular folks like you and me are changing how ads work.  In this guide, we'll explore the cool world of micro-influencers.  These are everyday people who have a big impact on connecting with and getting the attention of … [Read more...]

Experiential Marketing for Startup and Small Business Budgets

December 28, 2023 by BPM Team

Ray Sheehan

By Ray Sheehan, Founder — Old City Media Many businesses have begun to realize how low the return on investment is on traditional forms of marketing, such as advertising. These days, one of the best ways to connect with customers is through experiential marketing: creating an … [Read more...]

New Year, New Strategies: Using SMS Campaigns for Year-End Promotions

December 20, 2023 by BPM Team

Firework blast in dark sky at night celebration new year count down

As the calendar barrels towards the next year, brands enter a pivotal window for capturing year-end holiday sales amid New Year's celebrations. Promotional SMS campaigns provide the precision messaging needed to break through the seasonal noise and drive conversions when timing … [Read more...]

Best 5 Marketing Strategies For Essential Oils Business

December 20, 2023 by BPM Team

rosemary essential oils for skin treatment homeopathy health and beauty

Essential oils have numerous applications in cosmetics, aromatherapy, and healthcare, so the sector is thriving and growing in income. Due to increased competition in the sector, you must implement effective essential oil marketing methods to differentiate yourself. Having zeal, … [Read more...]

Effective Online Marketing Techniques To Promote A Local Business

December 14, 2023 by Sandra Hinshelwood

Happy woman or barmaid with cashbox at cafe

‍As a local business owner, you understand the significance of establishing a strong digital presence. With the majority of customers turning to the Internet for their shopping needs, online marketing has become an indispensable tool for promoting local businesses. From … [Read more...]

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