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Business Partner Magazine

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Why Solar Companies Need a Digital Marketing Strategy That Actually Gets It

November 3, 2025 by BPM Team

Person, hands and engineer with tablet screen for solar panel graph

Let’s be honest: solar energy is booming, and that’s a good thing. More homeowners, businesses, and communities are warming up to the idea of clean, renewable power. But here’s the catch—more interest means more competition. So, if you’re a solar company trying to get noticed, … [Read more...]

How Yahoo’s Advertising Solutions Connect Brands with Their Target Audience

October 28, 2025 by BPM Team

Yahoo news portal web

The question of digital marketing is that in the competitive world, when there is a vast amount of noise, there is a major challenge of reaching out to consumers who are interested in the products or services you offer. With an unlimited number of advertising platforms vying for … [Read more...]

Google and Spotify alum launch Epiminds with $6.6M to build marketing teams for the AI era

October 14, 2025 by BPM Team

Epiminds founders Mo Elkhidir and Elias Malm

Founded by Swedish entrepreneurs, the company is pioneering multi-agent AI systems that run marketing end-to-end. Stockholm, Sweden – 14 October 2025; Brilliant marketers are still buried in dashboards, spending more time on reports and clicks than on strategy and … [Read more...]

The Complete Guide to B2B Lead Generation in 2025

October 3, 2025 by BPM Team

B2B lead generation services

B2B lead generation in 2025 looks very different from where it stood five years ago. Back then, companies leaned heavily on email blasts, generic outreach, and volume-driven tactics. Today, lead generation has become sharper, more data-driven, and far more personalized. The shift … [Read more...]

Why Strong Branding For Law Firms Turns Trust Into More Clients

September 9, 2025 by BPM Team

Business and lawyers discussing contract papers with brass scale on desk in office.

When someone searches for legal advice, they are often overwhelmed with options. What makes them choose one firm over another?  More often than not, it comes down to branding.  In this article, we’ll explore why branding for law firms is essential, how it supports … [Read more...]

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  • What Your Website Says About You — And Why It Might Be Time for a Redesign

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