Modern consumers are bombarded with product and service ads and promotional content from brands online and on social media. They’ve become immune to modern advertising, instead relying on human connections with brands that demonstrate their value. Storytelling is a great way … [Read more...]
The Power of Shared Language in Boosting Supply Chain Efficiency
In the intricate world of international trade and logistics, the smooth operation of supply chains depends heavily on communication. With suppliers, carriers, freight forwarders, and customers spread across different regions, languages, and industries, misunderstandings can … [Read more...]
7 Ways to Make Your Presentation More Memorable
Creating a memorable presentation isn't only about looking good. Getting your message to stick should always be the end goal, and whilst strong visuals play a part, there are more techniques to master if you want your slides to be remembered. Let's explore seven strategies … [Read more...]
Employee Misconduct at Starbucks: Turning a Crisis into Change
The Incident That Sparked Outrage In April 2018, Starbucks found itself at the center of a public relations nightmare. Two Black men were arrested at a Philadelphia Starbucks while waiting for a friend. They hadn’t made a purchase, but they weren’t causing any trouble. The … [Read more...]
Networking in London: How to Build Professional Connections in the City
Photo by Brooke Cagle on Unsplash Whether you're brand new to the UK capital or a long-time London resident, networking in the Big Smoke is crucial if you're to make a success of yourself. Wherever you are in your career, networking is the easiest way to connect with … [Read more...]
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