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Business Partner Magazine

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How Mockups Bridge the Gap Between Design and Brand Strategy

March 20, 2025 by BPM Team

sticker mockups

In today’s competitive market, a well-crafted design is not enough to make a brand stand out. Companies need to ensure that their visual identity aligns seamlessly with their brand strategy. One of the most effective tools for achieving this harmony is mockups. Mockups serve as a … [Read more...]

EU Trademark Registration: Fast and Reliable with ProfitMark

March 20, 2025 by BPM Team

White paper speech bubble with inscription trademark

This article contains affiliate links. For more info, see disclosure. Securing a trademark is a vital step in safeguarding your intellectual property, but the process can often be lengthy and complex. For businesses operating in the European Union (EU), fast registration is … [Read more...]

Custom Label Printing: How to Design Labels That Tell Your Brand’s Story

March 4, 2025 by BPM Team

Packing Peanuts in Cardboard Box next to a product to go into the box

Your product's label is more than just a tag- it's your first handshake with your customers. First impressions matter, and a thoughtfully designed label has the power to captivate attention, communicate your brand's story, and make your product shine on even the busiest … [Read more...]

The Intersection of Technology and Packaging: AR, QR Codes, and Beyond

February 11, 2025 by BPM Team

Blurred Background of Juice Boxes on Shelves at Grocery Store

In today's rapidly evolving digital landscape, the packaging industry is experiencing a transformative shift driven by technological advancements. No longer just a protective shell for products, packaging has become a dynamic medium for enhancing consumer engagement, optimizing … [Read more...]

6 Necessary Packing Materials for Your Small Business

February 5, 2025 by BPM Team

Cropped photo of businesswoman hands packing, preparing parcel for delivery package to buyer

After customers buy your products online, the first thing they’ll see is the package when it’s delivered to their front doorstep. Whether you’re looking for a visually appealing design or a simple yet sturdy package to prevent damage during transit, the shipping and packing … [Read more...]

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