Click here to get this post in PDF
While digital marketing agencies are dime-a-dozen, does your SEO partner specialize in automotive SEO services? Here’s the expertise an automotive SEO agency brings.
You know first hand how not all car buyers think alike. While some may know what exactly they want, others need a slight nudge to help them make their decision.
But do you know what almost all of them have in common? They all turn to the internet at some point in their buying journey.
Think about who they find? The dealers that invest in automotive SEO companies!
If you aren’t actively using your resources to get a share of the internet market space in today’s age, you are losing revenue in large volumes.
What’s Changed In 2021?
Unlike print and TV ads, where you pay hefty sums to advertise to a broad audience and then hope they become interested, with digital marketing, you are in total control of who your ad/ site is targeted to. This way, you end up saving a lot of money.
Why Do I Need Specialized Automotive SEO?
While SEO practices and rules of the online world remain the same, the minor tweaks in how one uses industry-specific strategies are what changes the game in your favor.
Automotive SEO includes on-page and off-page optimizations to advance your website’s rankings on the search results page. With these changes, you can boost your website’s traffic, online conversions, and ultimately your sales.
This is why if you haven’t already switched to an automotive SEO company, you need to do that right away!
Four Reasons Why You Need Automotive SEO Services For Your Brand
Firstly, here are some statistics you should know:
- 75% of internet users don’t check out the second page of Google.
- 75% of clicks are grabbed by the first three search results.
- 33% of all clicks invariably go to the first search result.
This is where automotive SEO services come in. Here’s how your marketing efforts pay off with just a simple switch to automotive SEO:
Car Dealer SEO Gives You A Competitive Edge
The whole fight in the digital world is about how to rank #1 on search engines. Even if not #1, you need to avoid the second page of search engines.
There was an old digital marketing joke floating around about how the second page of Google is a great place for you to potentially hide a dead body!
- As we have seen in the stats above, the higher you rank than your competitors, the more clicks you garner.
- The more clicks you get, the more leads you have.
- The more your leads, the more your revenue.
This is why if you are more serious about increasing your customer base than that of your competition, you need to invest in an automotive SEO agency.
Automotive SEO Companies Provide More Targeted Leads
If keywords like “car dealerships” and other broad searched keywords are what your websites are loaded up with, you will barely crack into the top 100 search results!
- Instead, adding keywords targeted at your location and inventory, you begin to see the rise in your charts.
- As time goes on, you start ranking up and up, leading to garnering more traffic.
This is why long-tail keywords are your brand’s best friend. These are clear-cut keywords that are used by customers who are looking for something specific. For example, “Honda Accords in New Jersey.”
While these keywords are generally less searched, they have high conversion rates. People who are actively looking for that specific model are now searching for places to buy them from.
An automotive SEO agency knows exactly what keywords people are actively searching for in your locality, so you increase your profits each quarter.
Automotive SEO Agencies Give You Greater Authority
- Higher Ranking = Higher Authority.
It’s just that simple. As you get closer to ranking #1 on search engines, people automatically associate your site with higher authority.
To rank #1, your automotive SEO strategies would have included optimizing ALL the areas on your website to pass Google’s stringent checks.
Ranking #1 makes you the leader in the industry. This means your site also has a knowledge bank where users can learn more about the industry as a whole.
Car Dealer SEO Increases Awareness Of Your Dealership
Think back to how Intel dominated a B2B market. They created awareness amongst their customers that drove demand for laptops that had partnered with Intel.
When you rank top of the search results, you create brand awareness. It’s no easy feat. That is why customers psychologically lean more to the first page results.
Through:
- Quality content
- Choosing the right keywords
- Optimizing every element of your website
- Tracking and Monitoring your results
- Optimizing “Google My Business”
An agency that provides auto SEO services optimizes your website such that your dealership’s name is the first thing your customers think of when they intend to buy a car. So, stop the thinking and hire an expert now!
About the author
Rahul Vij, co-founder of WebSpero Solutions, theater enthusiast; loves to talk about digital marketing and other emerging technologies. He believes in a learning mindset and is always looking to learn something new.
You may also like: The Top Five Benefits of SEO for Small Business Owners
Image source: stock.adobe.com
