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The Forgotten Impact of Billboard Marketing

April 7, 2023 by Wally Tomaszek

Young businessman looking the hero businessman on the advertising billboard screen

Most advertising these days focuses on an online or TV audience. Many marketers believe this is the easiest way to reach their target audience. However, is this assumption accurate when 72% of the billboard viewers consider buying something on their way home from work after … [Read more...]

Times Square Vs Piccadilly Circus: The Billboard Capitals of the World

November 5, 2015 by Wally Tomaszek

Broadway at Times Square by Night

Times Square and Piccadilly Circus are two of the busiest areas in the world. They both have rich histories and are most famous for their billboard displays. For the last 100 years, billboards have dominated both areas, with some of the biggest brands in the world advertising … [Read more...]

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