Your event does not have to reach stadium-level capacity for it to be a success. Nevertheless, the more the merrier. Reaching the desired turnout, though, boils down to your ability to market your event. Your social media campaign should include a diverse and varied approach. … [Read more...]
Why You Should Host Corporate Events
In an age where consumers are reachable via social media, you may wonder why live corporate events are necessary at all. Most CEOs and higher-ups still advocate occasional live functions because it provides a form of consumer engagement that no online method could ever replace. … [Read more...]
Business Intelligence Vs. Business Analytics
Business intelligence (BI) and business analytics (BA) are two terms thrown around a lot in the business world. They’re also often used interchangeably, but are they really the same thing? The two terms might have slightly different meanings depending on who you ask. This piece … [Read more...]
5 Ways to Use Social Media to Promote Your Event
Social media for event promotion is a given. It’s really more of a question of how you use it. If all you’re doing is sending a few posts or tweets, then you are way underutilizing this valuable resource. Here are a few ways to use social media that really drive your message … [Read more...]
10 Simple Ways to Increase Your Brand Awareness
Brand awareness is everything. Mega-successful companies like Nike and Apple wouldn’t be where they are today if their marketing team didn’t aggressively market their brand. So how do you go about marketing your company? There’s no single method; rather, it’s a cumulative … [Read more...]
