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Many companies have already mastered the recipe for success: excellent services, unique products, and foolproof customer relations and services. However, most seem to take for granted one of the most crucial ingredients of businesses’ sustainable success: effectively relaying what they do and what they can offer to other clients and potential customers. Knowing how to properly communicate with your audience can make or break your business, regardless of how great your product or service is.
Indeed, defining and creating your brand voice should be one of your first steps in developing your marketing strategy and plan. To do so, business owners should answer two questions: One, what is a brand voice? It is your company’s personality and mission statement. It could be both the tone you address your clients or the style of writing you use in different marketing materials you publish. It is an integral part of your company’s identity, from the words you choose to use to the sentences you write.
Second, what is YOUR brand voice: is it recognized, recalled, and remembered?
With a competitive market and numerous players in the industry, how can you make sure your brand voice is heard, and more importantly, worth remembering? Most market players have already tried creating their brand voice. Thinking it is easy, they fail to engage their audience because it’s not appealing, it’s not relatable, or simply because it’s boring and not remarkable.
So how can you ensure you’re not falling into the trap? How can you spice up your brand voice and make it heard and remembered? This infographic by CJG Digital Marketing discusses 8 effective ways of how you can share your brand voice as distinctly as possible, ensuring that it will not be just like the rest of them:
Embedded from CJG Digital Marketing
About the Author
Jomer B. Gregorio is a well-rounded expert when it comes to digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business
[…] From the outside going in, the most basic wheel shows the details of what will ultimately make up a brand’s voice and style. Take a look at the example from the same brand […]