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Are you struggling to take your e-commerce business to greater heights? Have you considered making changes in packaging?
Custom boxes provide solutions for most of the shipping problems faced by companies. They not only feature a more appealing design than stock packaging but also offer more protection of the packed items. Custom packaging solutions build brand awareness, develop stronger relationships with customers, and offer greater sustainability.
There’s a large number of suppliers catering to the needs of e-commerce businesses. The majority of suppliers, such as customboxworks.com, provide custom solutions tailored to meet the packaging needs and budgets of clients.
These are the five main reasons for using custom boxes for your products.
Packing any type of product
One of the reasons for using custom boxes is the possibility to pack any type of product. All you need to do is get in touch with suppliers and explain your requirements to them. When deciding to try custom packaging, there are various factors to take into consideration. The boxes are supposed to be visually appealing and provide enough protection to avoid damage in the course of the shipping process.
For instance, products with odd shapes require boxes specially made to fit them, as standard packaging options are likely to damage their condition. The same goes for heavy or fragile items, as well as goods of unusual size. Extra padding isn’t believed to provide the required level of protection. The last thing businesses want is for customers to get angry and frustrated upon receiving their packages because of getting damaged products.
Companies shipping fragile items are particularly advised to consider custom boxes, as they need to ensure maximum protection. It’s paramount for fragile goods to arrive at their destination in one piece for customers to be satisfied. Otherwise, your reputation will suffer a major blow.
First impressions
Another reason for businesses to use customized boxes for their goods is to make an excellent first impression. First impressions are created in milliseconds, which is an incredibly short amount of time. Therefore, businesses should strive to regulate the impressions consumers get when seeing their products for the very first time.
Moreover, first impressions are of great value to every business, as they deliver better customer experiences and boost sales. Packaging is one of the main factors that influence the impression consumers get upon receiving a product. A box with a unique and attractive design will impress every customer even before opening it to reveal the contents. It enhances the value of the product, as consumers appreciate the effort vendors make to provide unique packaging.
There’s no second chance for making a first impression, as the initial option consumers form about your products might last forever. Nowadays, many businesses film unboxing videos and post them on social media to impress potential customers. Individuals who enjoy such videos will form a positive opinion and might consider making a purchase.
Building brand awareness
Another important reason for using custom boxes to pack your products is building brand awareness. Click here to check out three simple ways of measuring brand awareness. One of the essential factors for succeeding as a business is building a powerful brand to get the customer base you have always dreamed of. Nevertheless, building a well-known brand cannot be done by packing your goods in plain cardboard boxes, as these are too generic and cannot be branded.
Custom packaging solutions provide businesses with the freedom to design the appearance of their boxes. If there’s a designer on your team, you can create the design by yourself. Anyhow, even if you have no designer, you can hire the service of one from the company providing custom packaging boxes. Most businesses only get their logos printed on the boxes, which is perfectly acceptable for those with a strong brand identity.
If your brand identity isn’t very strong yet, your designer can create a specific design only by using your brand colors and font. Consequently, whenever someone who has already come across your brand sees the packaging, they will associate it with your business. Brand development is crucial for communicating the right value to customers, such as trustworthiness and professionalism.
Most of the leading companies, like Samsung or Apple, have a tendency to use branding on their packaging. They take advantage of their strong brand identity to maximize returns and encourage more people to purchase their products.
Greater sustainability
The environmental impact of businesses is a major concern, as packaging is mainly discarded the moment a person receives and unpacks a product. Such a habit isn’t sustainable and has a negative impact on the environment in the long term. Anyhow, sustainability can be improved by using custom packaging boxes.
Furthermore, the look of boxes isn’t the only aspect that can undergo customization. Businesses are offered the opportunity to select the manufacturing materials to ensure their packages are entirely sustainable. You’ll be offered multiple eco-friendly packaging options, which assist you in reducing the negative impact your business has on the planet.
Additionally, custom boxes aren’t as likely to be thrown away as stock packaging. Customers often enjoy the design, which makes them keep the packaging and save it from ending up in the junkyard.
A personalized touch
Another reason why businesses should consider custom boxes for their products is the possibility of introducing a personalized touch. You can add extras to your packaging, such as thank you notes, which convince customers that you indeed care about them. Personalization leads to creating a stronger bond with your consumers, which eventually results in building a larger base of customers.
It’s common for e-commerce businesses to experience difficulties in developing an emotional connection with their consumers. Such struggles shouldn’t exist, as the key to connecting with clients is through providing a better experience. Custom boxes have the power to make the experience more personalized and increase the level of satisfaction.
Final word
Customized packaging can benefit your business in numerous ways.
Try it!
You may also like: 6 Ways To Make Your Packaging Stand Out
Image source: Depositphotos.com
