One of the most challenging parts of growing a business is consistently promoting your brand online, primarily because most of the work requires seeking the services of digital marketing agencies like Contevo who have over 15 years of experience.
But luckily, Contevo has shared several digital marketing hacks that you can actually do to help increase your brand’s reach or even more, land you conversions or even new audiences!
The only thing you need to have in order to execute these digital marketing ideas successfully is lots of patience, creativity, and spontaneity to new opportunities. Let’s start!
Build a good business profile on LinkedIn.
Even if your target audience is not on LinkedIn, business investors and fellow marketers are. Make sure to keep your business’ LinkedIn page running and update it with your business’ latest activities and involvements.
Marketing automation tools exist for good reason: it makes business owners’ lives more convenient. Check out this list of best free and paid marketing automation tools to get you started.
Build an online referral or reseller program.
Referral and/or reseller programs are another low-cost effective way to get your business online and offline. Aside from building strong brand-customer relationships, it helps you secure loyal customers who actually know and use your brand.
Have a creative and well-crafted email marketing strategy.
There are email marketing automation tools that can help lighten the load on blasting emails, but if by chance that it isn’t your number one plan, then you must be able to think of an email marketing strategy that allows you to showcase your brands and reach out to your customers’ emotions at the same time.
Host free events or class online.
Even during the hard times, an ideal way to reach out is to strengthen your digital presence. Being able to share your expertise and giving insightful advice to your existing and potential audience helps provide them with more knowledge about you and your business’ potential as well as gaining new customers.
Partner with other businesses and do cross-promotions.
Why not partner up with another brand and cross-promote each other’s products on social accounts? It’s a more cost-friendly way to collaborate and hit your marketing objective and at the same time gain new customers from each other’s follower base. If this becomes too difficult to do yourself, hire a small business marketing agency like Truer who can help you when on a budget.
Host an online contest in exchange of products/services.
You can also boost your brand’s presence and engage with customers by conducting a contest in exchange for goods and other merchandise. Whether it be a poll-based contest or creating a short video or sharing fun things on their stories and tagging your business on social media, it’s a sure way to keep them entertained.
Livestream events and create follow-throughs on social accounts.
Keep your audience updated about any event or latest activity by live-streaming it. Don’t forget to create a follow-up post after the event. It can be a vlog, a social media post, or a written blog
Do social listening manually.
Aside from the feedback that you directly receive on your business page, social listening allows you to track other comments or conversations on what other people say about your brand by searching a certain brand-related keyword via the search bar on most social media platforms.
Create a podcast series.
A great alternative to vlogging is hosting a podcast wherein you talk about different topics related to your industry. The cost can depend from free to pricey but it still all depends on your setup. You can also invite important guests to come to talk in your podcast.
Comment wisely on posts by anyone from industry leaders to ordinary people.
How you comment and converse online also speaks large volumes about what kind of business you’re running, that’s why it’s important to be mindful of what you say on the internet. Many brands and powerful figures have fallen into this trap and it made a huge impact on their global influence and to their business as well.
Reach out via cold calling.
Yes, cold calling might be a bit annoying but this marketing trick doesn’t get old when it comes to gaining new customers.
Explore other creative ways to market your brand. (Viral Marketing)
Digital is here to stay, that’s why marketing just about anywhere is not impossible anymore like these out-of-the-box digital marketing campaigns that either made a lasting impact on consumers.
Give out e-coupons, promos, or cashbacks.
A little discount can go a long way, especially for customers who are trying to find “value-for-money” products. However, it’s only appropriate to give out these kinds of rewards on a limited basis.
Utilise on local search marketing.
Instead of targeting a wide range of audiences, you can try local search marketing wherein you’ll show up in the search results when a person looks up a location-based search query.
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