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Creating an effective digital brochure for your business is vital for success. It’s important to highlight the advantages of your company, and include everything you offer so that those who are reading your brochure will understand what your business stands for.
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A brochure is an easy way to make a long-lasting impact, and grow a target audience that is ideal for your business’s success. These tips will help keep you on track to creating the best brochure for your business.
Budget
A cheap brochure may save you money, but it will look just that: cheap. The less money you spend on the brochure doesn’t necessarily mean the better. Better quality prints and paper make a big difference, and your audience will notice it. This doesn’t mean that you have to spend a ton of money for top dollar supplies, but you should create a budget that works for your company, and also isn’t skimping on the important things. If it looks and feels cheap, then most likely your audience won’t take you seriously, and might even think that you are unprofessional and not fit for their services or needs. Researching where to find cheap ink cartridges that produce at the same quality as original equipment manufacturer (OEM) products is a guaranteed way to ease on your spending.
Simplicity
You might find it hard not to include as much information as you can, but the simpler the better. Your brochure should include information that is relevant and important to your business, and refrain from any clutter or filler information. You don’t want too much on the brochure as this could become overwhelming to read or look at, and instead carefully include the most important information pertaining to your business and what will lead to its success.
Attention Grabbing
A really impactful headline will not only grab the attention of your readers but will make for a good first impression. You want something that will not only stand out but will stay in the minds and memories of your target audience. Once again, keep it simple, yet strong! The front of your brochure is the very first thing that your audience will see, and if it’s not powerful enough, then they might not take the time to open up the rest of it and read it. Think about how the headline would look if the brochure was placed in table sign holders.
Call To Action
Grabbing your reader’s attention is not enough, you need to make sure that they continue to interact once they’re done. Including a call to action will help lead your audience from your brochure to your main business page. You can say something, like “shop online at…”, or “ visit our page for more information”. These simple phrases are what keeps visitors coming to your business and looking for more information or resources that they need. It’s a way to lead or direct them to the specific products or services that you’re looking to increase sales too.
Social Media
One powerful tool that many people use for just about everything in their lives, is social media. If you have social media pages for your business, make sure to include them on your brochure. Since social media has such a powerful impact within our society, and its popularity is growing each and every day, including the resources to this, is important for your business success.
An easy and subtle way of including these in your brochure without taking up too much space is to use the social media symbols for each page that you have. For example: if your business has a Twitter, Facebook, and Instagram page, place those symbols near your call to action. This will entice readers to visit them and/or follow your social media for more information, and give them a better understanding of what your business has to offer.
Details
The overall design and information that you choose to include will be the main source of information that your readers can get without actually stepping foot in your business. Remember, this brochure is a way to gain more consumers, and to increase your overall audience. You’ll want to make sure that you use proper formatting, and include items, such as your tagline, appealing photos, graphics, and easy to read paragraphs. The details of your business should be outlined in a simple, and short format, but include enough to help your reader understand what it is you do or sell.
The overall appeal that you create for your brochure will develop a design that is practical, but also impactful. You’ll want to make sure that your brochure stands out from other competitors, so it’s important to design something that will appeal to your audience, and maintain a level of professionalism for your company.
You may also like: 10 Simple Ways to Increase Your Brand Awareness
About the Author
Amy Trotter is a freelance writer and a graphic designer from Santa Monica, California. By envisioning her artistic ideas in accordance with her clients’ businesses, she has helped many companies achieve an optimal product, including posters, brochures, and websites. When she is not busy designing, she enjoys writing informative articles about her expertise.
This article contains affiliate links. For more info see disclosure.
Image source:
1: elements.envato.com
2: https://pixabay.com/p-1288477/?no_redirect
3: https://static.pexels.com/photos/3903/desk-designer-typography-brochure.jpeg
